Innovative Food Concepts Inc. (IFC) finds Market-Niche
Published on April 7, 2010
Saskatoon berries, nature’s antioxidant
Discovering a niche market, Arnold Graumans, founder of Innovative Food Concepts Inc. (IFC) has created a savvy business out of Saskatoon berries. Known to be a “Superfruit,” this berry has significant commercial value, nutrient richness, health benefits and antioxidants. Recognizing the innovative potential, Graumans created 100% natural, Simply Saskatoon Juice, a smart solution to a niche-market with growth potential, and a novelty item for consumers attracted to its perceived health benefits.
“The trend in the marketplace indicates that consumers are becoming more aware and educating themselves on the benefits of 100% pure and natural, good for you, products. As saskatoon berries are known as a "superfruit,” because of their high antioxidant value and other beneficial nutrients, I thought it would be beneficial to explore the possibilities of a 100% pure and natural saskatoon berry juice, hence the conception of the naturally nutritious Simply Saskatoon Juice,” said Graumans.
Containing high levels of Oxygen Radical Absorbance Capacity (ORAC) and antioxidants, Saskatoon berries protect consumers from harmful “free radicals,” oxygen molecules associated with heart disease, cancer and aging. 100% pure, 100% natural with no sugar or water added, Saskatoon Berry Juice is produced using a proprietary technology that keeps nutritional integrity at a high. Saskatoon Berries are an excellent source of fiber providing 24% of our daily requirements in ¾ of a cup. Often compared to blueberries, saskatoons offer more nutritional benefits, including higher levels of potassium, manganese and iron than blueberries, strawberries or raspberries. Whether enjoyed through a supershot or mixed with other juices or carbonated beverages, as a spritzer, Simply Saskatoon Juice proves high in nutritional value.
Simply Saskatoon is based in Cypress County, and has been in business since 2005. Intrigued by the health and wellness market, IFC continues to provide healthy and nutritious products to its’ customers. The Economic Development Alliance supports savvy businesses in Southeast Alberta and provides resources to individuals, like Arnold Graumans, to assist them grow and expand. IFC strives to provide high quality, flavorful and innovative, Saskatoon berry products to Southeast Alberta. For more information or to find out how you can purchase these products contact Arnold Graumans at www.simplysaskatoons.ca, (403) 529- 7167 or Suite 109, 97 Carry Drive SE Medicine Hat, AB.